Users want to understand how Salesforce can solve their specific business problems, but are currently presented with content fail to communicate the full capabilities of Sales Cloud to users
1. It’s unclear which products are included versus which are compatible add-ons, and how exactly Clouds work together
2. There is a disconnect in the relationship between the Anchor product and add-ons products, which poses a challenge for users to understand how products work together
3. Users desire transparency and clarity around pricing, purchasing, implementation, and what to expect post-conversion.