TRIPMATE is a mobile application that facilitates young generation to join a familiar social network and connect with a travel companion who shares the same values and travel goals, enabling a reliable, efficient, and enjoyable travel experience.
Travel demand surges as Gen Z travelers plan revenge travel to compensate for lost trips due to COVID-19. When traveling, Gen Z travelers have a hard time finding:
· travel buddies that meets their expectations-- Safety, travel budget, destination, time schedule, food preference .
· ways to coordinate the various logistics of the trip.
After conducting a prototype test with 20 participants, it was found that 90% of them successfully utilized the features of the final concept. They were able to find their desired travel plans and companions, engage in a match game, and explore the travel plans of mutual friends. The participants expressed great excitement and anticipation for the application's release, eagerly awaiting its availability in the near future.
To validate the effectiveness of the solution, we conducted two rounds of online user testing. The System Usability Scale (SUS) score significantly improved from 70 points in the first round to 85.5 points in the subsequent round. Furthermore, over 80 percent of users successfully completed the designated tasks without requiring any guidance or assistance. These results indicate a high level of usability and user satisfaction with the solution.
In order to provide users with a safer environment to search for travel companions, users are encouraged to register with their institution's e-mail address when possible.
Artificial intelligence will analyze the user's information from the database and recommend the best trip for them based on their personalized preferences.
Users can:
· Check the itinerary requirements and travel plans.
· Enhance accurate information exchange among travelers by reviewing travel expectations and dietary preferences.
· Create trusted relationships by checking out travel companion profiles, reading reviews, and checking out mutual friends.
Users can:
· Add detailed information of a trip post such as trip description, requirements for companions, travel plans, wishlists, optional questionnaire, and budget.
· Set the visibility of the post, whether it's public, friends only, or community groups only. Provide users the ability to locate their travel buddies based on the kind of travel they want to engage in
Users can:
· Check out the upcoming trips created by them and join
· The trip editor can edit the content of trip posts, manage the members of the group, as well as track and verify the itinerary.
Users can:
· Join verified groups to ensure safe social connections.
· View friends' travel moments.
· Communicate the travel plans with your travel buddies..
Users can:
· Track the application status of my requests to join other people's trips and the status of other people's requests for trips I create.
· Approval of applications to join the trips I create
· Accept invitations to join trips created by others.
We conducted two rounds of usability testing with ten participants, each round, users were given a SUS survey to measure the usability of our product.
SUS scores increased from 75 to 87.5, and 80% of users appreciated how Tripmate supports them in finding suitable travel buddies in a safe and fun manner.
· Most of youth travelers in the United States take at least one significant group trip each year without parents, spending almost $10 billion a year.
· 65% of Gen Zers ranked "travel and seeing the world" as the most important way to spend their money.
· Nearly two-thirds of Gen Z travelers are planning “revenge travel” to make up for lost trips amid the COVID-19 crisis.
· Safety and having unique experiences also top of mind among Gen Z travelers
We analyzed the most common products for helping travelers find travel companions and determined that most of them aimed at finding travel companions among strangers and took a long time to do so without considering the unique needs of Gen Z travelers.
They could not assist Gen Z in effectively finding safe and suitable travel companions, which became an opportunity for our product to excel in the market.
Competition Type:
Direct competitors/Indirect competitors
Existing problems:
Direct competitors:
- Screening among strangers
- Safety concerns, can't ensure the authenticity of people's identities
- Low efficiency
- No clear categorization of information
Indirect competitors:
- Slow response time
- Low level of information matching
- The information of traveling not clear
Inspiration insights:
- Implementing ID Verification Process
- Private Group for Privacy Protection
- Sharing Travel Experience and Strategies
· Don’t have enough options (friends).
· Have no idea of other’s schedule.
· Time and destination are not matched.
· We have different travel preferences.
· The consumption habits.
Traveling experience is influenced by four factors: safety, budget, interpersonal relationships, schedule, and activities. Safety is their top concern surrounding travel plans.
During the testing phase, we recruited 10 Gen Z participants with a travel demand and conducted 2 rounds of user testing focusing on 3 main tasks. In the low-fidelity (low-fi) stage, our testing goal was to understand if users could successfully complete the tasks. We observed users' behaviors, including their clicks, scrolls, and inputs, while also documenting any problems or difficulties they encountered.In the high-fidelity (hi-fi) stage of testing, we shifted our focus to users' preferences regarding color and visual design.
3 major improvements in design
I am grateful for the opportunity to have two rounds of usability testing and to have constant feedback from my professor and users. It was ultimately about making the application truly best for the user, rather than thinking in our way.
During the collaboration process, the lack of unified visual elements and a comprehensive design system at the beginning led to inconsistent visual effects at the high-fidelity stage resulting in multiple re-creations and revisions.
A good presentation does not mean piling up the data; instead, telling a good story requires a balance between showing the extensive research data and demonstrating the critical points of the project.
2. It is essential to have an effective marketing strategy to promote our products, such as building a market on our website to increase our visitors
3. Provide the developer with a design system to prepare for launching the application in the future.
